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Daisy Appeal in campaign to turn Christmas clutter into cash


The Daisy Appeal is hoping to raise much-needed funds from a rush of festive give-aways as it completes a first Christmas with its virtual charity shop.

Claire Levy, Fundraiser for the Daisy Appeal, said the charity’s ebay outlet, which was launched during 2022, has given supporters an easy route to dispose of unwanted items and raise money.

The hope is that as the tinsel and trees come down, people will also embark on a post-Christmas clear-out of unwanted presents and of old items which have been replaced by new purchases.

Claire said:

We have received a considerable amount of money using Amazon Smile over the last three or four years and during 2022 we developed our online presence further with ebay.

The site allows people to donate up to 100 per cent of whatever they receive from their sales, or they can just give the items to us and we’ll sell them. It’s quicker than going into a charity shop!

The Daisy Appeal appears on ebay as the Hull and East Yorkshire Medical Research Centre.

Claire said:

It’s easy to use and I’ve sold all sorts of stuff – things that businesses find in their back rooms, things that people dig out at home. Shoes, wedding dresses, bits of cutlery, photo frames.

It’s the same sort of things you find when you walk into any charity shop and it’s very straightforward. People can pay as much as they like and they can just make donations if they want – it all helps.

We also introduced our own range of merchandise during 2022 including t-shirts, running vests, bags, bottles and more and we can show that 96p in the pound goes to the charity because we keep our overheads under control.

We don’t have a lot of staff or posh offices that need a lot of money. We are a local charity which is benefiting people from our area – it’s world beating and local benefiting.

Claire is pictured with some of the items which have been donated. For help with organising donations or events please email claire@daisyappeal.org

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